Resume

Advertising/Marketing pro brings professionalism, creativity, eyes and ears for detail and industry knowledge to work every day. Outstanding producer – comes complete with organization and communication skills. Experience includes broadcast, long and short form video, new media and old media – you know, like billboards, coasters, TV and radio.

With over 25 years of experience, can hit the ground running to work with teams or all by myself.

Pharmaceutical, healthcare, education, retail, fashion, banking, insurance, food and beverage accounts, plus government, entertainment and cultural institutions, as well as not-for-profit organizations. From consumer to business to business -- brings talent, a unique focus and enthusiasm to every challenge.

RECENT PROJECTS:

planeclear

http://www.flyplaneclear.com/

Hot off the presses – recently launched website for a private aviation company that needed their site to have a plain clear voice. Rewrote simple, clean website with new, clear voice, as well as newsletter copy for partner publication.

Women’s Wellness Place/ Vitamin Supplements Syracuse, NY

http://www.kratzertmd.com/

Took existing science-jargon filled product copy and created conversational, consumer friendly copy for newly introduced line of natural vitamin supplements. Created copy for website as well as print brochures and sell sheets.

The Wladis Companies

http://www.wladisco.com

Made insurance sexy with conversational copy for website. Client was so happy they came back for more – sell sheets and company brochure.

SUNY Oswego

Writer for ongoing projects which have included over the years writing and editing for view books, college catalogues, as well as direct mail pieces and internet copy.

Consumer Credit Counseling Service

Work with this regional free consumer counseling service to write and produce broadcast media campaign, contributing creative direction and production supervision – leading team made up of animators, illustrators, musicians and sound production.

Vera House Inc.

Video “Protecting Our Elders” -- Writer/Producer/VO

12-year relationship with this amazing organization that provides shelter, support and education for victims of domestic violence. Projects have included multi-media campaigns and videos including recent project as writer and producer of awareness video created to educate healthcare workers eldercare workers, as well as law enforcement about the signs of elder abuse., The project involved working with nonprofessional talent, scouting locations, coordination of crew and extras to create this important tool for Vera House.

PERMANENT GIGS

I have held a lot of different jobs in my illustrious career – including working as a teacher, a camp counselor, a sales person – both retail and media sales, and as an administrative assistant – aka secretary. Below are the marketing/advertising related gigs. Everything else just adds to the patchwork quilt that is me. And further contributes greatly to my depth as a writer/producer and human being.

Mark Russell & Associates Syracuse, NY

Account Supervisor

Led account service and creative teams for Frontier Communications and Frontier Cellular of Rochester, NY. Spearheaded creative launch of Yellow Pages broadcast campaign

Kal & Salan Bethesda, MD

Copywriter/Producer

Wrote and produced integrated campaigns for key agency accounts and had a lot of fun doing it! Clients included: Perpetual American Bank, the George Washington University Health Plan, and The Aircraft Owners and Pilots Association (AOPA)

Henry J. Kaufman & Assoc. Washington, D.C.

Started off with primary responsibilities including all production coordination and department support. Moved into my calling when asked to write lyrics and copy for several broadcast campaigns. Had the privilege to work with a wide variety of clients on the full gamut of media for American Health Care Association, US Coast Guard, American Florists Marketing Council, National Paint & Coatings Association, Chevy Chase Savings & Loan.